TEDx CHELSEA PARK
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THE GIRLS' LOUNGE @ ADVERTISING WEEK 2017
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Leslie Zane is an expert in changing people’s minds, but she doesn’t rely on outmoded persuasion techniques. Her decades of cognitive behavior research and professional practice prove that persuasion seldom works because it tries in vain to influence the unpersuadable, conscious mind. She is revolutionizing how organizations shape consumer decision making by focusing them on changing instinctive behavior – the decisions that consumers make on autopilot. A Yale University and Harvard Business School graduate, Zane’s perspective defies traditional thinking. Her proprietary methodology has been published in the Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, CMO.com, Barron’s, Newsweek, Mediapost, Scientific American and more.
Today, she is deploying her proven cognitive behavior methodology beyond growing brands. Her goal is to show how using associations and cues to trigger decisions at the instinctive level can shape human behavior for good – with sustainability, diversity, equity & inclusion, and crime control all areas for exploration.
Today, she is deploying her proven cognitive behavior methodology beyond growing brands. Her goal is to show how using associations and cues to trigger decisions at the instinctive level can shape human behavior for good – with sustainability, diversity, equity & inclusion, and crime control all areas for exploration.
Speech Topics
The Power of instinct the new rules of persuasion in business and life
Learn how to successfully get people to buy, vote and do what you want. Leslie will show you how to leverage people’s memories, bypass the conscious mind, and reach people at the instinctive level. You'll learn how “auto-pilot” decisions occur when positive associations reach a critical point and how to add these positive associations through “Growth Triggers,” supercharged cues that expand a brand’s Connectome and sway decisions—allowing any brand, candidate, or idea to become the “go-to,” automatic choice.
“A lively and engaging speaker! Leslie led one of the most fascinating webinars we've hosted.”
— Elizabeth Fairfax Brown
Program Director, Harvard Business School Club of NY
Previous Engagements
- Harvard Business School Club of NY
- TEDX
Books
The Power of Instinct
The Power of Instinct” will provide a science-backed, field-proven methodology for targeting the area of the mind that’s responsible for decision making. If you want to get someone to buy a service, product, or idea, you must connect with them on an instinctive level. As a behavioral science practitioner who has dedicated my professional life to understanding how people make choices, I lay out the first and only systematic process for expanding the physical presence of an idea or brand in our minds.
“This is not your average marketing book—it’s a brain-bending, rule-breaking manifesto that challenges norms and shifts your perspective on the science of persuasion and influence.” --Jonah Berger, professor, Wharton and bestselling author of The Catalyst
The Power of Instinct” will provide a science-backed, field-proven methodology for targeting the area of the mind that’s responsible for decision making. If you want to get someone to buy a service, product, or idea, you must connect with them on an instinctive level. As a behavioral science practitioner who has dedicated my professional life to understanding how people make choices, I lay out the first and only systematic process for expanding the physical presence of an idea or brand in our minds.
“This is not your average marketing book—it’s a brain-bending, rule-breaking manifesto that challenges norms and shifts your perspective on the science of persuasion and influence.” --Jonah Berger, professor, Wharton and bestselling author of The Catalyst
Related Links
OFFICIAL WEBSITE
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